Nikolay Krastev is an Internet entrepreneur, SEO specialist, marketer, certified Google AdWords, Google Analytics & Microsoft Bing Ads specialist. He has been optimizing websites for search engines since 2009. He has extensive knowledge of online marketing and advertising, optimization and marketing for search engines (SEO and SEM), marketing in social networks, E-mail marketing, Google AdWords and Pay-per-click internet advertising (PPC) as a whole, copywriting, creating web content, building websites and web stores focused on user behaviour, user experience (UX) and user interface (UI). For all of the above he has internationally approved certificates. He has been working as a consultant for many organizations in Bulgaria, UK, Italy, USA and Canada. During this time he has been part of numerous projects. He has lectured at many conferences and seminars. He organizes private business trainings on a regular basis.